There are a bunch of services included in digital marketing, but SEO is one of the most prominent and essential services that have no alternative. Apart from knowing the importance of SEO, one should also be aware of the trends of SEO that how it works and how it promotes a business. In addition to its working and promotion aspects, SEO introduced right after the launch of digital marketing services. No doubt the techniques of SEO play a very smart role in lifting one’s business.
The techniques and strategies used in SEO are of great importance that keeps on updating with the passage of time. Every year new SEO techniques are introduced via digital marketers. But nothing has damaged the image of SEO, as it is still used for lifting the ranking of a website. However, the link building techniques change with the passage of time and that really is a good sign for optimization. Further, if we look at the changes in detail, we’ll come to know some interesting facts of SEO updates where keyword strategy, content marketing strategy, and link building techniques are key components that have a great impact on optimization. Surprisingly, these are the basic elements that keep SEO alive when we overview frequent changes, updates, and quality results.
Despite looking at the changes and updates of SEO, we are here to the aware audience about the features of SEO and Google Algorithm update that takes place every year. Following are the main features of SEO that changed a little bit in 2019.
- Keyword Research
- Structured Data
- Internal Link Building
- High-Quality Backlink
Keyword research is the major component of SEO as it is the basic thing that people use to find anything over the search engine. We can’t underestimate the importance of keyword in SEO, as keywords play a very smart role in lifting the rank of a website. In fact, the ranking of a website is absolutely based on keyword selection. So, we should better choose the right keywords for optimization, hence keywords make the difference. 2019 has brought some great changes in SEO techniques, but keyword searching has still got the same importance. Accordingly, if we look at the latest changes for keyword searching, we’ll come to know that long tail keywords are appreciated more in 2019. Short keywords are highly competitive and very difficult to rank, so to reduce the competition long tail keywords are chosen by experts.
Search engine bots collect information in the same pattern as it was done the previous year. However, the data is crawled and analyzed by search engine bots in an efficient manner that human language doesn’t understand. Interestingly, the structured data enhances user experience and also improves content features that a user searches for. The involvement of schema markup takes place for a better understanding of the content that the audience searches for. In 2019, the purpose of structured data is to make content user-friendly for the readers.
Content Still King
The importance of content can never be ignored in SEO. 2019 has also brought some terrific changes in SEO whereas the importance of content is still there. The content was king in SEO and still, it is considered as the king in SEO. Interestingly, the strength of SEO is absolutely based on quality and well-written content. If you are aware of SEO-friendly content, then it’s good. SEO-friendly content is still demanded in 2019. The basic purpose of doing SEO is to lift a website on higher rankings and that is impossible without writing quality content.
Internal Link Building
SEO companies today have to stay updated and aware of the latest changes because old techniques are discouraged these days. The link building techniques have also improved a lot. Further, if we talk about internal link building techniques, these have changed a lot in 2019. Internal link building has gained much importance today, as it strengthens inner pages of a website that really helps in lifting a website. Nothing has affected internal link building in 2019. Indeed, SEO is becoming more technical and complicated these days but every website needs internal link building support. It’s true!
High Quality Back Links
It is an understood factor that short phrase keywords are very competitive that are replaced by long phrase keywords today, but whenever we talk about high-quality backlinks. Nothing has changed enough! Google has been appreciating high-quality backlinks in all eras and still, high-quality backlinks are appreciated by Google. Interestingly, SEO experts have to put quality back links to gain quality results for a website. Resultantly, this is the key technique that works great in 2019 and it can never be underestimated.